ben kaufman is disrupting not only how the world invents new products, but also the way you cultivate an innovative culture that befits the company's name, quirky. it's thursday night in new york city, and ben kaufman, the dynamic 28-year-old founder and ceo of quirky has invited me to be a panelist judging new product ideas as are thepart of the company's weekly ritual. >> you're watching for eproduct evaluation. our special guest panelist tonight is j.j. ramburg. give it up for j.j. ramburg. >> quirky describes itself as a company making invention accessible. every week the company sifts through thousands of product ideas submitted by the company's community. they then select the best ones to bring to eval to see if the new concept has merit. if it makes it to eval the idea goes to the quirky community for a healthy debate and vote. the evening fueled by pizza and beer is fun, fast and more than a little irrev very rent. >> j.j. what do you say? >> it comes down to price. i think there's a market for having cakes that look like this. all of these people are into martha stewart and c