it's thursday night in new york city, and ben kaufmann the dynamic 28-year-old ceo of quirky invited me to be a panelist of the company's weekly ritual called e-val. >> you are watching the evaluation. special guest panelist tonight is jj ramberg, give it up for jj ramberg. >> quirky describes itself as a company that makes invention accessible. every week the employees sift through thousands of product ideas submitted by the company's community. they then select the best ones to bring to eval to see if a new concept has merit. if it makes it to eval the idea goes to the quirky community for a vote. the night fueled by food and beer is great. all these people read martha stewart and cannot get it themselves, they would buy this but at the right price. >> once a product is given the green light at eval, quirky's industrial designers create a prototype and bring the concept back to the community who helped fine-tune the idea. >> you'll notice on every quirky product there are names. >> people who figured out how much weight it needs to hold all the different people are making contribut