ben mezrich is going after the kids.s decision and amazon's fight with publishers coming up. >>> our interview of the morning, go pro founder and ceo nick woodman will join becky at the nasdaq. that's coming up at 8:45. i do have billionaire envy. he knows what that refers to. we're back after this. ♪ ♪ [ girl ] my mom, she makes underwater fans that are powered by the moon. ♪ [ birds squawking ] my mom makes airplane engines that can talk. [ birds squawking ] ♪ my mom makes hospitals you can hold in your hand. ♪ my mom can print amazing things right from her computer. [ whirring ] [ train whistle blows ] my mom makes trains that are friends with trees. [ train whistle blows ] ♪ my mom works at ge. ♪ >> announcer: today go pro ipo. the first trades, market reaction, the future of the >>> welcome back to "squawk box." 20 years ago nobody heard of amazon.com. david favor reports in a new cnbc documentary. amazon's aggressive tactics have led to a major battle with a publishing giant. >> reporter: it's no longer just the ta