ben par is co-founder of dominate fund, an early-stage venture fund and also is author of the new bookcaptivology: the science of capturing people's attention." good to see you. >> thanks for having me. >> the cover of your book you've captivated my attention, right? it's funny. so, you do what you say and it's worked for you so far. but this is hard. i mean lots of people have great companies, great ideas, but they just don't go anywhere because nobody noticed them. >> i mean people don't understand that attention is this fundamental currency that is necessary for doing any kind of business, you know? teachers need to get the attention of students entrepreneurs need to get the attention of users, local businesses, small businesses need to get the attention of customers. and yet, we don't understand all that much about how attention works. and that was kind of the impetus for writing this book because i went through all the research 1,000 research studies, and interviewed dozens of ph.ds to understand, what is attention and how can that be applied to the real world. >> so, when you tal

also joining us is ben par. he's author of "captivology." so did it capture yir aour attention, ben, especially when it came to the price point. apple has proven it can command a higher price for consumer products and electronics, but is this must-have enough that it can get those higher prices from consumer? >> i mean, i guess that's the $10,000 question, right? so i thought that they did a great job with the presentation as best they could with a brarchdbrand new product. the price points were in line with what most people expected but whether consumer will snatch it up is really really un uncertain. i can't really predict. >> mark obviously the watch was the draw but i'm curious what you think the headline was? if you're with laptop mag you have to like or be looking at the new mac book they introduced but then there's this research kit tool they've got and then the reboot of apple tv as well. what was the headline for you today? >> i think there was two. we cover all the wearables. i think knowing the final pricing of the apple watch and

all right actors ben stellar and owen wilson strutted down the runway at valentine owe's fashion show. i think this was in paralking in their signature costumes for the movie zoo lan err, now why would they do this? you know there is derrick and hand sell there. at the end of the show, announce releasing zoo lander two, in february, of next year. i love that movie. >> i lover is how they decided to announce go to paris week, strut your stuff. >> and did he some blue steel there. >> he did. i love it. hilarious. >> now will drake, moving on to the next story will drake be running in the five's with his woe's? >> is that an edited version is that really the line? >> ya, one every his new songs. >> oh, okay. >> but he says i'm running in the six because he's from canada, i think his zip code or area code. >> oh, look at you, drake expert. student at strawberry mansion get a chance to use recording studio of courtesy of drake. gave the struggling school $75,000 back in 2013, to create recording studio for student. this after an abc news report highlighting the challenges face in the philly schools. teacher and lo

este famoso par de actores de hollywood, famosos y queridos, e hicieron una entrada triunfal durante la semana de la moda en parÍs. se trata de bena casa de moda valentino, porque estuvieron en todos lados, todo mundo habla de ellos. alejandro: es que es increÍble que se ingenian estas campaÑas. ademÁs, estaba leyendo hace dÍas que hasta el vestido fue para vender. que se han vendido mÁs de servicios revestidos hasta el dÍa de hoy. karla: increÍble que es la mercadotecnia. alejandro: y hablando de eso, ya no sueÑa con ir al espacio a cantar. esta cantante ha decidido dar un concierto desde el espacio. es una conocida soprano inglesa, se va a convertir en la primera turista espacial nÚmero ocho que visitara la estaciÓn internacional. va a ser la primera persona en cantar desde el espacio. les cuento que ha costado 100 millones de dÓlares para construirla, mantenerla y se encuentra a 260 millas por encima de la tierra. ella dice que estÁ muy nerviosa porque tiene 54 aÑos, varios hijos, un esposo. karla: me tocÓ verla una vez, vi la obra y creo que era la que estaba cantando, maravillosa. me extraÑa esta noticia, porque ya no es la