but go back to ben roethlisberger for a second. great players in pittsburgh. swann. he knew the guys that worked in security. he was part of the team, part of the community. these players have overvalued themselves. they have a right to their opinions, but play the game, win the game. when the team wins, you have a celebration, and you go in together and come out together. >> did anybody not watch "miracle on ice"? it is not about the individual. it is about the team. you have a whole bunch of single players on the team and you lose, players for the team win. it is hard. these young guys are treated so special, coddled at a young age because college coaches need them to win too. that's not how you win. teaching them how to play for a team is what's important. >> they are doing the opposite. the social media is a part of these players up and coming. there's always a dark side to technology. you can talk about it in so many different facets. when it comes to sports, it is putting the person, the individual first. the dark side to technology i think has polarized