joining me we have meerkat investor josh elman and david -- ben rubin. talk to me about sharks. ks? ben: we wanted to find a way that we can embed -- [indiscernible] cory: i'm really interested in this means for media and josh. at some level meerkat and twitter and facebook posts and let's go back in time to blogger or even geocities. lots of people put up things for small audiences with a long tail. this sounds like something else. this sounds like it is trying to go after an audience that is his rig as shark week. josh: our phones have taken to a point where we are hanging out our phones not really together. live brings us together. when you are watching shark week , you're are watching with hundreds of thousands of other p at the same -- other people at the same time, connecting with each other. it's a powerful new way for media to start interacting with real fans and letting them interact with each other. cory: the shark funds will continue, but ben, i suggested that you see blood in the water when you look at your competitor periscope at twitter. how does the shakeup at twit