ben shacter, what will it do to the company's stop?think the timing is speculative, but the reality is there will be another kindle fire. amazon has always added more to the products they have. could you see ad supports? lower price points? i think consumers would react positively. >> does that make you want to buy the stock more? >> it does, they're growing the competitive mold deeper and wider before. we don't see a company out there ready to catch up to them for what they can bring to the consumers. >> mark, do you like it at these levels. >> technically the charts are still bullish despite the under performance in the market. the stock has done well, if you look at the last few years, here is a stock since 2008 you have seen consistent higher highs, higher lows, the key thing is this stock pulling back this year to start off an early january, and since then it has been consistent outperformance since that time. one of the things that stick out is right after earnings the stock went up four times average volume. it was up 15%. in ge