ben silverman is leaving nbc to form a content creation venture with barry diller's iec interactive corpse runner of the cable group will become the nbc top executive, chairman of nbc universal enter tapement overseeing all the programming, spanish language and english. he has managed the cable nets including usa and bravo for digital and wireless distribution, syndication and telemundo the past two and a half years. expanding his responsibility speaks to the growing importance of cable stealing revenues and viewers from network tv and providing a stable stream this merger of units allowing nbc to better sell ads and leverage content across all of its platforms. >> some of this has been driven by cost cutting. some of this has been driven by the realization that you know, the cable and the networks are increasingly converging in the nature of the program that it produced and the demands of advertisers. >> reporter: silverman's production company will take advantage of his relationship with talent and advertisers, bringing together content creators and producers, advertisers and distributo

at the same time, executive ben silverman will be leaving the company to form his own production company, along with barry dillard iac interactive. jeff gaspin joins us live from our l.a. studios, along with our entertainment correspondent. jeff, thank you for joining us. >> thank you very much. >> you have probably seen the wire stories today. the spin is after two years bill silverman was unable to bring nbc primetime out of last place, so you will be asked, sir, how you plan to do it and how long you give yourself to do that? >> you know, i'm certainly not going to set any timetables. what really is happening is a consolidation of all of our television assets under one r f roof. the goal really is to find ways to monetize our content assets as best as possible across all platforms. not just nbc, not just our cabl assets, not just our syndication and distribution marketplace, but across all platforms. >> have you been running the cable business, which is doing much better in networks as far as advertising. and you have revenue from subscriptions. what does the combination of c