we will speak with hollywood mogul ben silverman about cutting the cord and about virginity. >> i amalk about that, but i am going to talk about the new mustangs and aluminum pickup trucks. i know matt can't wait. we will be seeking with the see cfo of ford, the one and only bob shanks not ♪ >> welcome back to "market makers." all day long we have been talking about cutting the cord. the idea of people getting rid of their table boxes and streaming content online. it is a revolution with the viewing habits and what you are talking about revolutionary tv, who is better to talk to than the one and only ben silverman, an award-winning producer and now the chair of his own production house, electus. ben, i want to talk about all of your new projects, especially "jane the virgin," which is matt miller's favorite show, so i'm hoping 40-year-old single man or your demographic. why do you think of all of this cord cutting bonanza? >> is a real? is early. it clearly the consumer wants to move to outlook art -- to a la cart. wantwant whenever they when they wanted. it is premature to think tha

nasty gal sophia, and pintrest, ben silverman. up next, fit fit tells apple to take a walk.tartup has no plans to partner with apple. but jaw bone does. next. >> welcome back to the best of bloomberg west. apple recently jumped into the world of wearable devices announcing its watch will be released in early 2015. fit fit has said it's not going to work with apple jawbone has introduced a version of its up ap that will work with apple's health kit. we sat down with jaw bone founder and ceo at the new summit. we started by asking him why jaw bone is on board with apple. >> we launched many categories with them. we like what they're doing with health kit. we've taken an open approach to the whole thing where we have an ap that works on the i phone. >> you can now use it without having to wear one of these. >> we think it's a way for people to start out if they don't know they want a device and graduate to the device. you can't track sleep that well with your phone in bed. people don't want it necessarily under their pillow. we think it's all sort of additive. it's a way for pe

i love our producer ben silverman is clever in bringing latin american projects to the u.s.and making them work for the main stream market. >> you said it shows latinos in a dignifying manner. that's one of the things that int underlines your career. you have made personal and sacrificing not accepting some jobs because it would show latinos in bad light. tell me about the cross over. what is it you want to achieve? >> i want -- i love acting. i love to act. i'm an actor. i love to act. i think it's very important that people understand especially in hollywood that there are 50 million latinos or so living in this country. they already have household names and they watch telemundo and the latino networks. some have a huge following in this country. thanks to that -- >> in this country and throughout the world, in your case. >> thank you. thank you, jose. probably that will help a lot. that will help the network. that will help the cw, of course. that will help everybody. our people, our communities. just are very beautiful formula put together. >> how is the show different f