joining me this morning, ben silverman is back. it is always good to talk to you.hank you for joining us. >> thank you, carl, guys, thank you so much. >> you have put together some big tv shows in your career, was this -- did this feel any different? >> well, working with apple was an extraordinary opportunity and they're a company that we like to say makes magic. we were thrilled to be in business with them as they go on fair first effort into episodic content. >> all right, are we at the beginning of a big, new chapter in content? what is your sent having been through the exercise? >> i think across the board, you're seeing more and more companies, silicon valley based companies differentiate their offerings, and they have done a tremendous amount of investment and have been a huge success. and as they're launching their apple music platform, and looking for ways to reach their audience and consumer, and more screens available to communicate through than any other company in the world, i think they are leaning in as well. >> ben, when some people particularly in

. >> we have ben silverman. he is behind the up coming planet of the apps.and more. ♪ oh! the things you say ♪ ♪ oh♪ ♪ ♪ ♪ you're unbelievab♪e ♪ you're unbelievab♪e ( ♪ ) i moved upstate because i was interested in building a career. i came to ibm to manage global clients and big data. but i found so much more. ( ♪ ) it's really a melting pot of activities and people. (applause, cheering) new york state is filled with bright minds like victoria's. to find the companies and talent of tomorrow, search for our page, jobsinnewyorkstate on linkedin. >>> taking a look at stocks this hour, the dow is down about 68 points. everything is lower except utilities today, it is down a half a percent. energy is also the biggest loser. crude oil is down 2%. more ahead on "squawk on the street." stay with us. >>> japan's regions are excellent consideration for new business potential and development. >>> welcome back to "squawk on the street." we're watching the health care industry very closely. some insurers are down around 2%. community health, lifepoint, and hca holdings