pinterest founder, ben silverman tells why you can never have too much data. when it comes to making choices for your business, we have your back. that's coming up next on "your business." >>> msnbc "your business" is sponsored by american express. don't do business without it. "your business" is sponsored by american express. don't do business without it. >> hi there, i'm j.j. ramberg. welcome to "your business" the show dedicated to helping your growing business. maybe you have never heard the name kareem. without him, you may never have heard of the name jay-z. they made millions of dollars and launched jay-z's career. today, he is running his own show, focused on lifestyle. we wanted to know how he forged from the projects in harlem to the board rooms to the biggest countries. so, we followed him for a day to see how he finds opportunities and makes deals. kareem bigs grew up here in the projects of harlem, a place as rich in spirit as it is fraught with dangers. >> you learn, early on, the difference between fireworks and gunshots. >> he says there are no