our guest our consumer viewer gets with disney plus by taking up the price. >> joining us now, ben silvermann, good to have you. what do you make of the price hike can they pull it off >> some of the things that were pretty interesting to me were the ad sales element of this disney actually has ad sales infrastructure and we're seeing a lot of the streamers create that component within their service. so if you don't want to pay the higher price, you can watch ads and participate in a different way. also i agree with what the ceo said i think it's unbelievable service and has a lot of content. it has library content, fox's old content, disney's old content and continually refreshing with new content. the genre mix is big because they also have nat geo. >> wall street is applauding the streaming numbers, also the parks business is what drove the quarter. but on streaming, disney total, including hulu, disney plus, overtaking netflix in subscribers. do you think that is coming at the expense of netflix >> i think these are still unbelievable value propositions. as you look at the choices you ha