ben wu had also just come back to beijing, where he grew up. >> i have been away for over a decade in. and never worked in china before. so i want to learn how chinese conduct business, what's the best opportunity in what industry. from monday to friday i work for mckinsey consulting. and then starting from friday night to sunday afternoon i pretty much work the whole time for my internet cafe. >> narrator: ben was using what he learned at business school in new york to create a new franchise. >> this is our first internet café in beijing. it's named time square internet café. you know, we have a new york theme here, new york skyline. we are going to have about 300 computers in this 16,000 square feet. we are going to build a ufo-like structure. we are going to have a train coming out. and underneath there's going to be a lot of lights shooting up through the glass. internet café requires a lot of money. that's why me and my chinese partner have a set of american investors. this café is going to be our first of many. we want to build a starbucks, óÑiófá >> narrator: china's booming e