you've got bendable, stretchable. you can think about new -- >> i would love to see them. >> i'll follow you. >> this is an example of what the future of wearable sensing is going to look like. >> sure. >> biostamp is a a proprietary piece of electronics that provides information about anything from your temperature, brain activity, heart rate, muscle activity. and the combination of those pieces of information allow us to better understand better what's going on with our human physiology. >> kind of interesting. the implications of the technology that will collect all this data that's going on in your body which on the one hand has a real potential for changing all kinds of medicine and health care. i kind of wonder about my insurance company. i mean sort of discover that i've been scarfing down t-bones at the rate of three a week and decide to cancel my coverage. >> the ability to transfer this into something that is stretchy, flexible. we may be wearing on our skin or clothing or perhaps in our bodies. what does th

. >> it was a flexible, bendable platform. so when you see him run, you see him tip back and forth. and it actually looks really, really real. >> when i first saw the guy running on water, i was very nicely surprised because i think the worry was that if people thought it was fake straightaway, then it wouldn't have worked. >> with the effect complete, high-tech launches the video online. >> we wanted a real conversation starter. whether people loved it or hated it, whether they believed it or whether they didn't. we wanted everybody to talk about it and that's what happened. >> it creates a splash. racking up millions of hits within days. >> it's so goofy and so unbelievable that that's sort of what makes it so funny. >> i think every boy out there has a dream of doing something like this. and to actually see it online conjured up a lot of memories. >> the viral ad becomes so popular that it spawns countless copycats who quickly find out that liquid mountaineering is pure fiction. >> we don't necessarily suggest you try this. it's been wonderful to see them mimic us. i guess it's a

this isn't bendable. remember the iphone 6 was criticized because it could bend within your pocket. compare the videos. you actually got direct comparison. the quality they were highlight was much better. whooping and shrieking in the crowd. try to show what samsung can do versus apple. they also said this is trying to get to asia. apple had made huge inroads in what samsung's natural territory had been. suddenly we see apple that connect with samsung in the last quarter. samsung is worried. they needed to up the ante here. we will see what the price point is. and how quickly beast fly off the shelves. -- these fly off the shelves. i'm sure apple will come back fighting with their new apple watch. back to you. >> absolutely. the week will turn into a frenzy. caroline, work hard. enjoy barcelona. we'll bring you plenty more from the mobile conference later this morning. michael combes speaks to bloomberg. don't miss that. >> the indian crime -- prime minister talks about the country's fiscal deficit. forecasting a shortfall in gdp. that is higher than the previous goal. >> the menu l