so do you believe benetton was using you or were you using benetton? well, i think i used benetton. at the end, yes, because i did something that was never made before. luciano had the courage to do it. luciano benetton? si. i never saw that before made by an entrepreneur. they are all afraid to lose their money. yeah. they're afraid not to make enough income. they will speak about money. we never spoke about money with luciano. never. do you ever think that, in your desire to confront the most difficult subjects and to get people to think in a political way, do you ever think you went too far? i'm thinking, for example, of one particular advertisement. it was not for benetton. it was for another fashion business. anorexic? well, i'm thinking of the... i think it was in 2007, your big poster using the anorexic young woman. uh... and the title on the advertisement was "no anorexia". but the fact is, that was an advertisement for a fashion business. but it did help a lot of girls who were anorexic at the end. did it really? yes. it upset an awful lot of people who believed that you we