s that result in toxic waste that developing countries are left to deal with benjamin barber is here to talk about all this he's a political science professor at rutgers university senior fellow at demos and author of this book he's a perfect person to speak to because it's consumed so first i want to thank you dr barber so much for being on the show and you wrote a great book which i just showed consume talking about the creation of artificial need so let's start off with that because what is the consequence of that in your view. well let me start by reminding your viewers that in the beginning of capitalism in the fifteenth and sixteenth century it was a remarkable idea because the idea was that if you manufacture and create goods and services that people need you will make a profit and you will serve society so you link together altruism and self-interest in a really good way and for a long time capitalism worked that way but the trouble is it worked so efficiently and productively that an awful lot of essential needs got producer with by the middle of the last century we had in d