has a bennett disruptor to the book business. >> guest: it has been a disruptor, there's there's been a lot of change i would not say it's not as nearly as disruptive as it's been in the magazine, and magazines, those businesses were much more radically transformed. we have to transform, digitization is a conglomeration people. people have had to get bigger because the cost of getting into the market has grown. because the concentration of power into two really big booksellers. so the audience has grown a lot. [inaudible] think digital transformation is under fitting some of the growth your scene. it's not a radical radical transformation they are seen in many other areas. >> host: 2016, the health of the publishing industry. >> guest: very strong. publishing has a very stable foundation. because the demand for books is enormous. i think the challenge is the quality of the entertainment that's on that device. used to be a book is only thing you can have in your hand but now you're having your device in your games a social media and the number of things that are competing for people's