john benton joins us now. he's the lead for team usa.d are you embracing sort of this -- this idea that folks, you know, like us, we get into curling once every four years, how can you get us into curling once every four weeks? >> well, you know, the sport kind of lends itself to tv, i think. much like golf, it is a good thing to lay on the couch and watch for a while and i think with the drama that our team had over the past couple of weeks here, i think we have gotten a lot of people more interested and certainly are facebooks and e-mail and twitter accounts have been overflowed with a bunch of messages from people like yourself, chuck. >> people seem to be totally mesmerized. "the new york times" has a front page story how wall street has become fascinated by this. for the uninitiated who look at these pictures and see guys with brooms and this -- i guess you call it a rock, what are you doing? explain what the strategy is. explain what makes this game so interesting to you. >> well, what a lot of people don't know is that, you know,