. >> let's not bepragmatic. then i would say, no, we have to and it would lead to conflict and i would get fired. but i feel like i have to live every day at work as if it could be my last. i have to to be successful. take the risks that allow us to potentially fail, because that's the only way to learn. >> how do you implement all the lessons you learned at appnexus? >> i have a team. the management team and the people i've worked with for in some cases more than a decade are folks who know they can walk up to me and say, brian, i disagree with you or i think you're making a terrible mistake. and it's hard to hear, especially when the company's doing well, but i feel like that makes me a better leader, is the people around me that give me the constructive criticism every day. but i live through the dot com times when people were doing incredibly well and it went away. and i feel like we have to treat every day as an opportunity to create more success. and not to sort of say, well, you know, i'm a success, every