tighter media and a much needed doing much more to more it much much less in general that's going to berengersays i'm not going to see there's news or shrink and shrink and shrink. it is dangerous and it's dangerous to see them shrinking by the way one of the biggest reasons why online publications and websites and newspapers that are online are dying is because i know i say it all the time facebook and google because facebook and google between the 2 of them control about 95 percent of the ad market on the internet that's an insane thought to think that 2 companies completely dominate the entire ad market but they do and so if you don't use google to sell your ads for you and you're not getting revenue through facebook they're controlling that space then you can't survive out there as an individual you know web site that says i'll just go out and sell advertising it doesn't work that way that's one of the the biggest problems right now about it most definitely doesn't ban steve i want to thank you both coming for having this great discussion with us pleasure as always having to both on. than