. >> the huge public response to his appeal prompted berenson to found amnesty international as a supportup for prisoners of conscience. activists wrote letters to detainees, collected signatures, and petitioned governments demanding they respect basic human rights. >> when we say human rights, it means what tangible difference is it making in the lives of people? has it reduced corruption? has it given them a better life chance. it's a real difference for real people. >> the nobel peace prize for 1977. >> in 1977, amnesty international was awarded the nobel peace prize, further boosting its international renown and influence. today the organization has three million members and closely follows movements demanding basic freedom, like the arab spring. >> of course, there's a lot of window dressing which goes on. that's why i say even in the middle east, not africa -- if you take egypt and tunesia. we have to remove dictatorships. unless there's deep reform of the security sector, of institutions, of laws, you can't say that things have changed. >> amnesty's commitment just to human rights