. >> the blame erican business education, whether it is harvard preschool or wharton or berkeley or stanford, they all teach the same thing. and they all teach business administration as essentially a cost minimization model, you know, here are your various variables you play with, what you do is you analyze the data, you find out where pockets of costs are that you don't really need, you eliminate them to improve margins, and the interestingly enough and i have written business school cases and taught business school cases and i have learned from business school cases. i have done all three. growth of the top line is never discussed, it is always assumed, it is always assumed that they give you the company sales figures for last year, thi year, and/or the last ten years, and the next ten years, and so you take the top line for granted and then you work on the costs to minimize the difference between the top line and your costs. when you do that in the automobile business, you automatically start taking away customer excellence. >> rose: and in our second segment joining bob lutz is elan mus

. >> there's so many kids in berkeley or stanford you can hire. >> professor wadhwa leaves and hank gatherse housemates to talk. >> we are alone, you know. we're just us. this is it. there's not that many of us. and so it's kind of weird. we've been here a week, and no one's done a demo or showed a screen shot or anything between us. it's crazy. and i guess we're all just trying to, you know, everyone's so focused on themselves and i don't mean to offend anybody. i'm not saying that people are selfish. but i'm saying that we're, you know, who else is going to help you? who else? we ought to figure out how to band together and, like, make something bigger and better and more powerful because there's almost none of us. maybe this is a catalyst. i don't know. >> we have a bigger success working together than we do alone. >> we need to have something that comes out of this after nine weeks. >> let's get cracking. >> i'm changing my clothes. i'm putting on my sweats. >> they realize to have any chance of success on demo day, they'll have to work together. >> i'm not crazy about it, but it's some

. >> there are so many kids in berkeley or stanford you can hire. >> there is something raw and very1 it's very sad. we got a black president and he's not putting no money in my pocket right now directly. so what do we got to do? play the game until we're successful. >> and we're there every minute of their nine-week program to see if they can turn those dot com ideas into viable dot com businesses. be sure to watch "black in america 4" the new promised land silicon valley. >> and soledad's special airs this sunday night at 8:00 eastern time. well, that is a quick look at the stories making news on this veterans day. thank you very much for joining us. take a moment to remember what this day is all about and have a great weekend. let me pass it off to suzanne malveaux. >> i want to go directly live. i understand we'll be going live soon to arlington national

. >> there's so many kids in berkeley or stanford you can hire. >> something raw and very direct aboutack president -- and he's not putting no money in my pocket right now directly. so, what are we going to do? >> reporter: for in america, soledad o'brien, cnn, silicon valley. >> it's a great piece in a great special. you can see more of it on sunday night, tune in to a new black in america special "the new promised land silicon valley." that is this sunday night at 8:00 p.m. eastern. >>> up next, today's date is -- 11-11-11. should we be freaking out today or is it a lucky day? >> best day to get married. you'll never forget your anniversary. >> okay, i trust you. >>> we have a couple fun things you should know. did you know it's national corduroy day. >> it's like stripes like 11. >>> we'll tell you more about this when we come back. aaron, you're all set. great, thanks. mike, thanks for doing that discount double check. you saved us hundreds. what was that? the discount double check? it's when we comb through your policies and make sure that you're getting all the discounts you dese

there's no way to tell that it hasn't happened at stanford or berkeley or any other university. other universities have been hacked but haven't discovered it. whoever cracks the code begins access to the academic records is highly sophisticated. >> am some point they were able to get on the the university network. they were a student at some point. >> tim harper says he's not surprised a student would take desperate measures to alter their gpa in this market. it's not enough just to have a degree from santa clara or stanford or wherever. the same thing that the companies are looking for their grades. that was easier. >> and as a result, santa clara university officials have increased security measures on the computer systems and are working to restore academic records that were compromised. so far no arrests have been made. in santa clara, ellnbc bay area news. >>> if you think talking at a red light is legal, think again. a richmond man learned the hard way after appealing the ticket. he argued the law says hands-free only applies when the car is in motion. but a judge didn't q