bernays used freud's techniques.s used to create false reality or unreal reality did this technique was effective in deceiving the public opinion. based on the teachings of his uncle, he stimulated people's desires and made them happy by directing them towards goods and finally by satisfying them. this process excites the person and brings him to the peak, so that his energy does not go into the political path, which causes the destruction of the society. it means that people should always be consumers and happy so that they don't riot. this is somehow the key to controlling people's behavior in democracy and actually managing. during the economic crisis of 1929 to 1932 in america and after that due to the economic pressure that the people had entered, the american people were no longer inclined to line. did not have. therefore, the market demand was very low. on the other hand, the pressures of the then american president, franklin roosevelt, also increased to limit the capitalists and reduce the power of the market