berry gordy was a songwriter.ack music ever. >> he created a machine. where you take the artist, polish them up. and a great package they can play the "ed sullivan show." and kill. >> marvin gaye wanted to be frank sinatra. >> he was svelte, clean haven. shaven. and all that changed in the '70s. >> why can't i make a record like the beatles? i'm selling records like they sell. why can't i have that artistic expression? ♪ punish me with brutality ♪ talk to me ♪ when you can see ♪ what's going on ♪ what's going on ♪ yeah what's going on ♪ tell me what's going on ♪ ooh >> marvin gaye was affected by the vietnam war. his brother was in vietnam. he is hearing all these stories about what is going on over there. he sees the protests here and it changed him. >> he holds up a more are to america, mirror to america. look at yourselves, america. >> he is talking about the war, poverty. marvin is an artist that berry gordy is not super happy about. ♪ everybody thinks we're wrong they do ♪ >> initially, berry did not want mar