berry gordy. he was a songwriter.eated a machine where you take the artist, polish them up. make them a great package they can play the "ed sullivan show." and kill. >> back in the '60s, marvin gaye wanted to be frank sinatra. he was clean, svelte. all that changed in the '70s. >> marvin wanted to compete at a high level. why can't i make a record like the beatles? i'm selling records like they sell. why can't i have that artistic expression? ♪ punish me with brutality ♪ talk to me ♪ so you can see ♪ what's going on what's going on ♪ ♪ yeah what's going on ♪ tell me what's going on ♪ ooh >> marvin gaye was affected by the vietnam war. his brother was in vietnam. he is hearing all these stories about what is going on over there. seeing the protests here, and it changes him. he holds up a mirror to america. look at yourselves, america. >> he is talking about the war, poverty. he is changing into an artist in a way that berry gordy is not super happy about. ♪ everybody thinks we're wrong they do ♪ >> initially he did not

berry gordy had an album martin luther king's march to freedom.know that he had a label that was specifically designed for those kind of spoken word records. not music. i am just so proud of it but doctor herb boyd i would like to hear him speak on this. >> we are going to let him know as soon as you finish. herb boyd, thank you clayton. >> what is there to say? [laughter] smokey robinson, i get what smokey was saying. i second that emotion. i think he expressed very well, the articulation there and the energy and enthusiasm. >> we should tell him that there is a picture berry gordy's former home in your new book. >> 918 boston boulevard! go check it out. black detroit, i capture a lot of that. maybe not as expansive as some of the other things because it has just been done and done and done again. i think that the caller isn't blurry of that in terms of people understanding the importance of motown. obviously some of the things he mentioned have not been absorbed as it should be in terms of the label and barry's concern. even with film going beyo