berry gordy signed everybody.cord companies were flooding into town and they all wanted, just like anything else in music, they all want their britney spears, or whatever. they came here looking for the next mc five. signed toands were major labels. all these other groups start to come to the surface, and then things start to change from that. downare you ready to throw if you really want to party throwdown ♪ thate next music thing starts a happen in the late 1970's is hip-hop and rap. and they are being inspired by the sugar hill gang, and kurtis people from new york who were some of the early rappers. they kind of start to build their own little scene. ♪ >> the concrete ground in the street right here in motown ♪ scene brings, that into contact, kid rock, who started as a hip-hop guy, then of course, marshall mathers. [slim shady] ♪ >> then once eminem broke through it became, everybody wanted to sign a hip-hop group. they wanted to sign the next eminem. but, all the time that is happening in detroit, techno mus

berry gordy was a music man at the helm. berry gordy was a songwriter.achine, where you take the artist, polish them up. and make them a great package, they can play the "ed sullivan show" and kill. >> back in the '60s, marvin gaye wanted to be frank sinatra. >> he was svelte, clean-shaven, debonair and all that changed in the '70s. >> marvin wanted to compete at a high level. why can't i make a record like the beatles? i'm selling records like they sell. why can't i have that artistic expression? ♪ punish me with brutality talk to me ♪ ♪ when you can see what's going on ♪ ♪ what's going on yeah, what's going on ♪ ♪ tell me what's going on ♪ ooh >> marvin gaye was affected by the vietnam war. his brother was in vietnam. so he's hearing all these stories about what is going on over there. he's seeing the protests here and it's changing him. >> he holds up a mirror to america, look at yourself, america. >> he is talking about the war, he's talking about poverty. changing as an artist in a way that berry gordy is not super happy about. ♪ mother, mother, eve