. ♪ everybody thinks we're wrong, they do ♪ >> initially berry gordy did not want marvin to do it. >>>> ultimately when he agrees to put out "what's going on" marvin said, if you're right, i'll learn something. if i'm right, you'll learn something. >> as berry gordy would say, i learn something. >> every artist at mo town wanted to try their chance at freedom. >> when people say soul, they put you in one category. they say, he's a soul artis. that's all they expect for to you swing and that's all they want you to sing. that's not true. soul is being able to express yourself. >> stevie wonder went to gordy and negotiated his artistic freedom and used every bit of it. ♪ very superstitious ♪ writings on the wall >> stevie wonder making some of the greatest records anybody's made in popular music in america, back-to-back-to back. >> it's the equivalent of shooting a perfect shot from half-court with your eyes closed. music in my mind. talking. business. oh, my god, he did it. and then suddenly songs in the key of life. ♪ don't understand and you're surprised ♪ ♪ superstition >> what the b