i'm very i interested in bertelsmann group and their— interested in bertelsmann group and their ai collaborationic publisher and the whole of the bertelsmann group they also do books and etc, they— they also do books and etc, they have built their entire industry— they have built their entire industry on the benefit of hurnan— industry on the benefit of human creativity and i imagine that when _ human creativity and i imagine that when they are going into partnership with an ai company that they— partnership with an ai company that they will have put in place _ that they will have put in place necessary, what's the word, — place necessary, what's the word, compensation for the artists— word, compensation for the artists whose work has gone with— artists whose work has gone with it — artists whose work has gone with it because that is their business. but this looks like a really— business. but this looks like a really interesting prospect and it looks — really interesting prospect and it looks like it is mostly to improve _ it looks like it is mostly to improve productivity. some of it is able to