let's bring in bertha combs. how does this build on that pill pack acquisition from about five years ago and then these one medical ambitions that amazon has got? >> if we were talking about a football game, this is kind of getting a field goal to get some points on the board. amazon hasn't gotten through that much traction with amazon pharmacy this is a very attractive deal because it is not just one medication that you could get more $5 a month. you could get a bunch of them. so you could get, if you were on a heart medication, if you were on an antidepressant and maybe also hypertension medication, you could get all three of them for just $5 a month. that is a huge perk that might entice people to go ahead and use the pharmacy. >> okay. >> you are also seeing some of their competitors lower this morning, jon, because if it works, then you are going to see maybe a bit of a price war when it comes to these generics that don't help with regard to margin. >> so is this a lost leader when it comes to acquisition? >