bertinelli, who heads a group of cheese makers says the u.s.s their second most important export market, and they'd planned to double business there in the next five years, at least until these tariffs. >> we are worried that the price is going to achieve a level that after that it's a broken price. >> reporter: people won't buy it? >> it's too expensive. >> reporter: cheese from almost every country in the e lu hit by a 25% duty. >> when you look why these products are inside the list and the other products are not. >> reporter: the u.s. tariffs read like a shopping list of european specialty products from clams to coffee to whiskey produced in scotland. there is yogurt or olives from spain, sparking protests there. german tools are on the list. so are sweaters made in the uk. french wine and france in general is a big target. the unlikely trigger for these tariffs was the 15-year battle between boeing and french airplane maker airbus so aircraft parts will get a 10% duty. the u.s. government argues european subsidies have undercut american wo