tell the listeners and viewers why phi beta sigma has such staying power over the years, 100 years. >for us. it's our birthday, our 100th birthday. and the seed that our founders planted on the campus of howard university on january 9th, 1914 is still bearing sweet fruit today. here is what a lot of people don't know. these organizations were founded at the same time as the urban league, the naacp, and other civil rights organizations. and they were founded for the very purpose of social justice, equal rights, and freedom for all people. so that's what we've been doing for 100 years. our motto says it. culture for service, and service for humanity. >> what about the countless numbers of young black men that have given to streetlight, that have given to negative behavior have in many ways fed boo the stereotype that many have had. how do you reach them? how do we save them? >> that is a major issue for us. we have invested our dollars. we send our members out into the community to serve as mentors, to serve as life coaches, to serve as counselors. and the success stories that we have o

. >> we're celebrating 100 years offy beta sigma academy. >> howdy from ft. hello from ft. lewis, washington state. >> and we're back now on this thursday morning. 8:00. and we have a big crowd on the plaza this morning. i'm matt lauer with al roker and carson daly. savannah is out in arizona, eloy, to be exact. savannah? >> good morning to you, guys. we sit down with gabby giffords for an extensive interview. we'll hear about her recovery. she's reached some milestones that i think will amaze people. we can't wait to bring you that. i can't help but notice it's raining men on our set this morning. all guys. in the studio. i have to tell you, i'm scared. like you'll be leaving your socks on the floors. what will i find when i come back? >> it's not all men. >> no. we pulled in some heavy hitters in your absence to help out on "trending." that's right, kathie lee and hoda are in the house to represent the ladies. >> there they are. >> there they are. >> we said to them, come on out on the plaza with us. they said are you out of your mind? it's cold out there.