. >> betancourt says his company focused on nutrition and noted that dogs are omnivores, and can surviveumans, on plant-based proteins. >> we put together with veterinarians, and nutrition, vets to make sure it had all the essential proteins, the fats, the carbide is, the vitamin and minerals. >> he noted studies that have shown plant-based it may even be healthier, but it all comes at a premium. and while the food is up to 20% more offensive than meat-based products, betancourt says, once they scale and the market grows, vices should come down, and that is attractive to investors like his mentors. >> our from with the firm doesn't want anybody to trade off the value in order to go with another plan. when you go find an investment where this is much better for your pets, much better for the planet, therefore, it is the thing that is improving your life, then we are really excited about it. >> in addition to at one ventures, while they are backed by bridgette smith, mark cuban's radical investments, and mars' pet care fund, total funding so far, $37 million. while the earth is now also te