the doing this is william hill, ladbrokes, coral, paddy power, betfair, sky bet and bet365.industry and how easy it is for people, young people in particular to be addicted. we have been asking you for your opinions and we have had one person saying, we asked you to tell us if you thought gambling companies were to blame and be responsible for helping gamblers. simon says, if you compare betting to smoking, you have had this wrong. football kits have had this wrong. football kits have had alcohol adverts on them for yea rs. also, someone says as a bar you cannot serve patrons patrons who are overly intoxicated, betting places should not serve known gamblers. we have peterjackson from flutter entertainment, the company that holds paddy power and betfair. he said this holds an unprecedented level of commitment and collaboration by the leading companies in the uk that you betting and gambling. the question is though, whether this move, which is obviously a voluntary move on the pa rt obviously a voluntary move on the part of the industry is enough to really counter the criticis

the owners of william hill, ladbrokes coral, paddy power betfair, skybet and bet 365 will increase their's world cup semi—finals takes place today in lyon and england will be playing the us in what will be an exciting match. so how popular is the women's football game amongst sponsors and big brands? and how important is representation of women in sports advertising? chana baram is from analysts mintel. she focuses on retail and sport. let's talk about women in sport, because the issue, i suppose, has been the popularity of an's sport, but it is now so popular, women's football in particular. it is definitely having a moment. i would say it is more popular during the world cup than throughout other periods of time. and women are also playing football more, which is really positive, especially among young women. what are the sponsorship opportunities within women's football? how did it ever to the main's game? we are seeing a lot of new sponsors, compared to the main's game which has a lot of sponsors in the past and is established, we are seeing some brands and retailers break through an