and: that was betty liu chief marketing officer of ge, beth comstock.hank you for watching bloomberg market day. have a wonderful afternoon. we will see you back here tomorrow. ♪ music apple jumps into streaming. will it be a spotify killer question mark we have everything you need to know from the apple developers conference. i'm emily chang and this is a special "bloomberg west" life from outside apple's developers conference in san francisco. tim cook rolls out new features and innovations, but will it be enough to drive iphone momentum?

we are here with beth comstock, the cmo of ge, who wears many hats at general electric, including theof business ventures. you and i were just talking -- we will get to this in a moment -- where you have the time to anything? as we we get to that, were talking about, we just did a panel about storytelling. how do you tell the story of ge to consumers? what is the best platform right now for ge to tell its story? >> there are such a multitude of stories. if you look at social media, it is all discrete landforms but we really like what is happening with social media because you are able to target your audience in a relevant way. each platform has something different we have had great luck with instagram. we are one of the first brands on instagram in 2011 and it is so beautiful, this -- the photography that you can bring to life, about how things are made of ge. we have recently been doing more with snapchat, even with micro-messaging platforms. social media is pretty exciting right now. i am particularly excited with where virtual reality is going. experimenting, obviously, has not sca

betty liu spoke to the general electric cmo, beth comstock, from the summit in montauk.: we like what we are able to do because you are able to singular way.ry we were the first on instagram in 2011. it's a beautiful the photography you can use to bring to life about how ge things are made. recently, we've been doing much more with snapchat, even with micro-messaging platforms. i think social media right now is pretty exciting. i am particularly excited with where full throttle -- where virtual reality is going. we have been able to create an immersive experience for the customer, for the fan to be able a jet what happens inside engine. this is what happens inside your brain. i think that's really exciting. betty: on. media platforms, how do you measure success? us, a lot of it has and around ge's efforts to get into data analytics and ge becoming a software company around the industrial side of the world. for us, to use social media to go after's bios -- to go after cio's who are making engineering decisions, and to go after we want to come right code at various ge busi