. >> at brilliant earth, beth gerstein wants her customers to feel confident that a ring doesn't come at the expense of human rights and devastated rainforests. >> i didn't want a symbol of love from my husband to be associated with such atrocities. >> now when you first started was it just about conflict diamonds or did you talk gold? >>well, the first issue was about blood diamonds and then we started to learn more about the issues, in the gold industry gold mining is one of the dirtiest industries for mining. >> the gold you see in these rings is all recycled. >> this is one of our more popular styles, it's our willow ring. >> and this is gold. >> it is gold, its from recycled gold. its re-refined and identical quality. >> brilliant earth is one of more than 100 retailers who have made a commitment to source their gold responsibly - by signing on to earthwork's no dirty gold campaign. >> what is dirty gold? >> dirty gold is gold that was extracted at a cost to people and the planet that is unacceptable. that may have come at the price of human rights, pristine forests and clean wat