beth goldstein is the founder of marketing edge group and teaches at the boston university school ofement. she's also author of the book "lucky by design," navigating your path to success. >> and angela kim is also an author. you have a retail store as well. >> i do, yes. >> we have a boutique spot in the west village. because our business is so local, what we want to do is surprise and delight our passers-by. we try to do that with emotions. for mother's day we asked all of our clients to send in a photo of their mother and one word as to what makes her so beautiful. we want people to walk by and be grabbed by that emotion. >> that's a good idea. we were talking about expense earlier. that's not very expensive. >> it say the lo of time, though. you have to roll up your sleeves. >> harry, for somebody who -- you're an expert at this. you know what to do. for somebody who is not an expert, how can they macon aeye popping window. >> in the piece she talked about the basics of visual and whether they're in a big saks fifth avenue or a small specialty stors, doesn't matter, the basics ar

beth goldstein is the founder of marketing edge group.aching sbe preneural sales and marketing at the boston school of management. she's also author of the book "lucky by design." and angela gia kim, great to see all of you guys. you have a retail store as well so you deal with this every single day. >> we have a little boutique spot in the west village. because our business is so local, what we want to do is surprise and delight our passers-by. so we try to do that with emotion. so, for example, for mother's day, what we did is asked all our clients to send in a photo of their mother and one word as to what makes her so beautiful. we are putting that into our window because we want people to walk by and be grabbed by that ç emotion. >> that's a good idea. we were talking about expense earlier, that's not very expensive. >> it is a lot of time. you have to roll up your sleeves. >> right. harry, for somebody who, you're an expert at this, you know what to do, you have worked with small brands and big stores, for somebody not an expert, how