beth goldstein is the founder of marketing edge group and teaching entrepreneurial sales at the boston management. she's also the author of the book "lucky by design, navigating your path to success." and angela sims, great to see you as well. you have a retail store as well so you deal with this as well. >> we have a boutique in the west willage because our business is so local what we want to do is surprise and delight our passersby. we want to do that with emotion. for example, on mother's day, we asked our customers to send in a photo of their mothers. we want people to walk by and be grabbed by that emotion. >> we were talking about expense earlier -- >> that's not very expensive. it is time, though, you do have to roll up your sleeves. >> harry, you're an expert with this. you worked with small brands. you worked with big stores. for somebody who is not an expert, how can they make an eye-popping window. >> i think in the piece, she talked about the basics of visual, whether they're in a big saks fifth avenue or a small store. doesn't matter. the bakes are there. it's focusing on

beth jaibock, 1 the 90 meals. piece by piece, dennis mueller, and goldstein munger and asow yits. your very generous donations. to donate you can donate at the top of the screen. and mark your calendar for the share your holiday food drive december 127b8th. taking your donations for local food bank asks locations nearest you can you can go to abc 7 news.com. >> thank you. >> the a's season ended >>> coming up a week after we voted an election is called and it is an upset. a recent cal graduate just knocked off a veteran politician. >> it happened to alex smith last weekend, concussions happen to children the risk is serious. what happens inside of the brain and kk> sports and great news from the a's. >> much deserved honor. nelson took a team that trance formed into division champions. a's had a 20 game improvement. it pushed tigers to five games. melvin edged out buck shorewalter of the orioles. in national league, bruce bochy finished third in what turned out to be a one horse race.