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joining us here is skinny girl founder and ceo bethenny frankel.or having me. >> i wednesdayer, bethenny being up on that platform would that be in your future do you think? >> it might. i don't know. i'm the kind of a person that takes it day by day. everyone thinks i had this grand plan. my brand is about practical solutions for women and i think about something that i want to do. i execute it and go to the next stream. it's just about passion. i never thought it would be this big. >> what's interesting is the number of companies you're partnering with in terms of distribution and even ownership to some extent. tell us about the different business relationships you have going on with some of the biggest companies in this country. >> the whole model is about partnership. i'm partner with conagra and microwave upon corn. i'm partners with arizona for my non-alcoholic beverages. we've expanded into nutritional bars and i'm with soda stream in this product. so basically i pick the person who's the best at what they do and it's the skinny girl brand a