s about how to betterse technoly in the front of the store so consers are using it. you gave the examplele of domino's and how you can ordrder online. with three i do it all the time. it struck me. that can backfir domino's is a perfect example. when i moved, there is a glitch. now they cthannot recognize my address online. i cacannot tell you how much it annoys me to have to call to place an order. can it backfire to put such a premium that customer technonological experience? bob: i think it can if you don't have the right focus on the ultimate customer and keeping the customer experience consistent no matter if they momove orraveling. i think it can backfire if you don't have the right amount of talent to manage for that. that is one of the other things that came through in the survey. c.e.o.'s are worried about having the rightht talent. he goes to the technology point. how many people understand it ancan apply it to the customer or a supply chain or otherwise. having the right talent is key. having the focus on the customer expense, creating more revenue opportu