a nice fit as well. >> bettie paige has six stores. two in las vegas, one in san diego's gaslight districts. one in satisfaction and another in hollywood by the walk of fame. >> together with our mall of america store, all of these have in common that they are tourist magnets. >> licensing the name has created a symbiotic relationship where mark and cmg connect the stores to other products with the bettie paige branding like shoes and lingerie. the relationship has led to a new spokes model for the brand who channels the look and vibe of bettie paige. >> our current spokes model is play mate of the year. part of the reason for that is because we have the bettie paige brand. >> it was the perfect marriage to become their spokes model. i've always had a fascination for pin ups. i've loved bettie paige forever. >> four years later, jan and tatyana are keeping a memory arrive as well as their business. >> the business is growing. it's putting out a lot of cash flow. there's a lot of demand for our product. we're growing because it seems li