bettina inclan is the republican national committee's director of hispanic outreach. >> there's a loty within the hispanic community. 20-plus different countries, different, differences in generation-- first generation versus third generation-- so having a message that connects with all of them, but also recognizes a uniqueness and when to be culturally aware is incredibly important. i think that's why a lot of our outreach efforts are so localized. >> suarez: in battleground colorado, that was a juntos con romney-- "together with romney"- - event, headlined by romney's youngest son, craig, who's been hitting big hispanic markets to speak on his father's behalf in two languages. gary segura, a pollster and political science professor at stanford university, says the spanish-language outreach demonstrates cultural recognition. >> the idea that a candidate would address you in your native language, or if not your native language, the native language of your parents, conveys a level of respect. it's part of symbolic politics. it doesn't have any meaning or any policy meaning per se, but

. >> suarez: but bettina inclan says the romney campaign is placing a priority on economic issues asout to latinos. >> they care about jobs, they care about the american dream and how, under this administration, it's become a little bit harder achieve that american dream. >> i think you could get into trouble as a campaign if you ly looked at the polling that said, "look, they didn't rank it very high so it must not be very important." >> suarez: both candidat are s.king their closing stateme >> this party is the natural home for hispanic americans.s. >> we are a nation of strivers and climbers and entrepreneurs, the hardest-working people on earth. and nobody personifies these american values, these american traits more than the latino community. >> suarez: a pew hispanic center report out last week showed latino voters support the president by a three-to-one margin, but are still lessla certain than other groups about actually showing up at the polls. so although new latino registration has so r greatlytl exceeded new registration among whites, both campaigns are working down to th