. >> our number of the ek, one .3, is the p percentage increase in magazine readerership b betwn thspring of 2012. only newspapers have been given up for dead more than magazines, but the new readership report finds tt 64% of magazines surveyed saw a readership incrses in 2012 and there s a big increase r digital .agazines with a 44% gain for print and electronic editions, hearst and condÉ nast just closed their most profitable q quarter in five years. we want to be profitable, so stay tuned for our families... our neighbors... and our communities... america's beverage companies have created... a wide range of new choices. developing smaller portion sizes and more.. low and no-calorie beverages... adding clear calorie labels so you know... exactly what you're choosing... and in schools, replacing ll full-calor soft drinks... with lower-calorie optio. with more choices and fewer calories... america's beverage companies are delivering. >> welcome back. it is time for our roundtable to tackle the hot topics, a we have a new facat the table that is s well-knownn e world ofashington business a