we are joined by james bevan. james, i remember you coming in the morning facebook paid $22 billion for whatsapp. we talked about how crazy this all sounds. would you invest in something like this? guest: i would make two observations. the price tag has been knocked up from a relatively small capital raise. of few people are able to participate early in the party. they believe they will make a lot of money on such a small sum. the other big issue is trying to understand how these people are going to monetize their brand value, how they create profits for shareholders. many of us were very surprised how successful companies like facebook were. they can drive cash profits from a consumer benefit. jonathan: i made a comparison before we started talking between the valuation of $19 billion, and i could buy tullow oil, morrisons, royal mail, all three companies. if i offered you snapchat, which would you choose? guest: i'm interested in free cash flow yields rather than hope value. i like the three old players. there i