>> the beverly hillbillies. >> cbs had "the beverly hillbillies." cres." >> "petticoat junction." and these kind of rural fantasies of mayberryism. >> the hillbilly shows were everywhere and then they weren't. >> fred silverman, who was running programming at cbs, said we're going to get rid of the shows that are most highly rated and replace them with shows that they thought would be more appealing to that younger audience. >> they changed the face of television. >> my name is norman lear. >> until 1971 he was a very successful if largely unheralded producer/writer in hollywood. but then he burst upon the public consciousness when he took on bigotry with his "all in the family." >> more norman lear and bud yorkin created absolutely iconic shows. >> they revolutionized not only cbs but all of american television. >> our world is coming crumbling down. the coons are coming. >> to use language like that on tv was just unheard of it. but it really captured a certain moment. >> archie, 12% of the population is black. there should be a lot of black famili

>> more of a beverly hillbillies. >> i feel so sorry for your students, meacham.o who needs your class? >> that's what we learned today. >> yeah, welcome back to "morning joe." time to talk about what we learned today. >> i need a new history professor. >> i learned that if you talk about shea's rebellion enough, even congressman scarborough will some day put it in "the washington post." >> just keep talking about it. >> jon meacham is an egg head who has crammed his head full of meaningless facts and should know more about pettycoat junction. >> sounds like a lot of people we know. >> billy joe? >> bobby joe. >> we're going to go now to the rage. steve kornacki. he's known in the building as the rage. kicks desks. says he's going to torch this place. steve kornacki right now. >> all right. good morning. i'm steve kornacki. we are now 169 days until the election. topping our agenda right now, a dead heat. hillary clinton's double-digit lead over donald trump gone. republican voters rallying around trump now that he's going to be their candidate. some of the party'