. >> the beverly hillbillies. >> cbs had the beverly hillbillies. >> peticoat junction and the rural ntasies of mayberry-ism. >> the hillbilly shows were everywhere and then they weren't. >> fred silverman who was running programming at cbs said we're going to get rid of the shows that are the most highly rated and replace them with shows that they thought would be more appealing to the younger audience. >> they changed the face of television. >> my name is norman leer. >> he was a very successful if largely unheralded producer/writer in hollywood. he burst upon the public consciousness when he took on bigotry with his "all in the family." >> norman lear and bud yorken created iconic shows. >> they revolutionized cbs and all of television. >> our world is crumbling down. the coons are coming. >> to use language on tv like that was unheard of. but it captured a certain moment. >> archie, 12% of the population is black. there should be a lot of black families living out here. >> i think it's wonderful. >> let's see how wonderful it is when watermelon rinds coming flying out the window.