beyonce knowles. >> but on the dance floor -- >> beyonce would dance so hard, she would lose her costumeould come off, because she was fierce. >> it was here that beyonce created her now famous alter ego. >> now, that's sasha fierce. that's who that is. >> when she got on the stage, she became a different person. >> but no one knew beyonce had a secret. >> i hummed the song and she finished it. and it blew me away. and i stopped and i told her, sing it again. and she wouldn't sing it again, because once again, she was very quiet, very shy. and i promised her a dollar and she sung it again and i was just, i was floored. when he parents came to pick her up, i told them, she can sing. she can really sing. >> a multi-million dollar star was born. >> and i remember her sitting on the floor, and i'm telling her, you're going to be so big. and i remember her, she was looking up at me, i said, you watch. ♪ >> at local talent pageants, the pint-sized powerhouse quickly made a name for herself. >> before beyonce's name was even called, the whole audience was rocking her name, beyonce, beyonce, bey