bianca robinson , what happens. bianca robinson, what is the idea?lved in this week? what's the what does that generate in terms of interest help for the objective. well, listen, what we say is, if you past somebody on your way to your business, you know , that your business, you know, that person who's rough sleeping could be a mirror to ourselves that's what we're trying to say it's about being a leader with purpose. and once you understand that person's got the same perhaps dreams, talents , perhaps dreams, hopes, talents, desire for care and definitely shelter. then you can start create that, unlock their empathy , unlock that empathy, unlock that understanding, and then your business. like what? henrik does you can actually take actions and, take steps to strengthen fabnc and, take steps to strengthen fabric of society and help minimise the problem. the powers that be aren't going do it for us. it has to be people power. but i think business is where it set businesses where powerful gather the voice is heard by more than just your average person