bill belichick does. bill belichick endorsed him. bill belichick keeps in contact with him.with his franchise. he bucks the trend. stuart: he does indeed. northwestern football coach pat fitzgerald said about social media. roll that tape. >> a shame to waste a lot of younger people and intake is all through technology. you watch a concert, everybody is holding their phone up. listen, watch, take it in. create a memory. they don't watch the videos. they want to post it on their social media which is pathetic, it creates a society, look at me, isn't my life great? stuart: he used the word pathetic. this is all about the viral video of tom brady cliff diving with his daughter. drew a lot of hate on social media. i think, i just don't like social media in this way. people saying all kinds of nasty things, anonymously, about people in the public eye. look at this. they were nasty about it, just because he jumps off a cliff with a little girl. what do you say, brian? >> it is little girl. she is 6 years old. they wanted to teach her to be daring. they put that out there. notice hi