. >> brown: bill gruesn , to fill in theontext a bit more, how big a problem is this r the "times andother pars to solve? what's the re now of the internet for newspaps in terms of their finans? >> this is really the prlem facing media rightow. they've seen their onle relationship and onle audiences growing dramicly, but they haven'teen the kind ofevenue from online growing at the same rate. a few ars ago during the yday of online advertising, media executes would say online ads are gng to grow in terms of revenue5%, to 30% a year on ad iinitum but that dn't happen. onli advertising is in decrat trouble right now. it's notroviding anywhere near thkind of suort for big news organizations likehe name. -- "new york times". the are not that many other ways to raise money other th advertising or rculation. >> bwn: so bill mitchell there was a lively debatwithin the "timesas there habeen at otr places whether to do something like ts. what's thergument for it? what'she hope that they can get out of ts? i don't think you'll fine anyone at the "tes" who would arguthat they've got this rely fig