i'm carl quintanilla with jon fortt and deirdre bosa benchmarks bill gurley talks some prop 22 and uber. that's just a couple of moments away then ten years of tim cook, apple in the last decade, in the theory on cult capitalism. later on, shopify's partnering with tiktok. president holly finkelstein on investing in social commerce, d. >> and, carl, we also have another rally on our hands here. the nasdaq and the nasdaq 100 hitting new intra all time highs. the nasdaq, 15,000 for the first time ever, led by chinese internet stocks amazon and alphabet today the clu up a full percent and as i look at some of the chinese names, they are roaring back alibaba up 7.5%. pretty remarkable come back, but still what a world of pain they have been in this year. >> yeah, those chinese names worth watching so is palo alto networks take a look at that name it is up nearly 20% post earnings i'm looking at it now. just right around just shy of 19%. had some stumbles earlier. this puts it solidly in the green, carl. it is an interesting market, palo alto and the networking side around security has some

bill gurley thinks something big will happen. other companies doing the same.t of employers like twitter, salesforce, airbnb, have been putting up office space for lease. open that other subtenants will come in and pick up that. it seems like in surveys of employers and employees, it does not seem like people necessarily want to come back, received 10,000 applications to work hybrid. a lot of things will change in terms of how many people want to be in these office spaces, which might be a switch up in who is occupying downtown san francisco especially but also new york. emily: we have seen a massive population redistribution. we wonder how much of that will be permanent and how much will continue. bloomberg citylab reporter sarah holder, thank you for giving us that a view of what is going on. tomorrow, we will be speaking earnings with the crowd strike ceo. plus, we will be joined by russ from headspace health, talking about the mental health crisis across the country, and ginger, to talk about their merger and the road ahead. this is "bloomberg technology" o

earlier i spoke with bill gurley about the decision and its broader implications.l: i would be concerned about it from a societal standpoint. less about one in particular company. when you say uber and lyft you leave out doordash and instacart. guess what? there are 100 more behind them. look at all the creator opportunities that are coming out. freelance work is going to explode because the internet is allowing people with any passion any special interest to be able to monetize that on their own time. we get super excited when we talk about zoom and the ability of white-collar workers to live wherever they want and be able to have a lifestyle that they love. this is the entry-level equivalent of that. so yeah, if our government decides to kill that, i think it is horrific. i think it will drive inequality. it would be horrible. emily: let's like about -- let's talk about a height the ghetto -- let's talk about hypothetical. let's say they often make everyone a full-time employee, with a still have a viable businesses? some of these companies are still not profitab

. >> thank you >>> coming up this morning on "techcheck," an interview with bill gurley.k, and airbnb, best day in five months that's coming up at 11:00 a.m. eastern time still hanging on to an s&p record high. don't go away. the pursuit is on. the pursuit of outperformance at pgim. with deep expertise to outthink across multiple asset classes, actively managing investments in the world's public and private markets. outscale, with the resources to serve 1,500 clients in 52 countries. and outlast, with long-term conviction that looks beyond today's volatility. join the pursuit of outperformance at pgim. the investment management business of prudential. as i observe investors balance risk and reward, i see one element securing portfolios, time after time. gold. your strategic advantage. and there you have it- woah. wireless on the most reliable network nationwide. wow. -big deal! ...we get unlimited for just 30 bucks. sweet, i get that too and mine has 5g included. that's cool, but ours save us serious clam-aroonies. relax people, my wireless is crushing it. that's because

market when we're joichbd by david herro from harris associates >>> up next, what early investor bill gurley said about california judge's decision to strike down prop 22, and what it means for the gig economy and workers. you're watching "closing bell" on cnbc. you have the best pizza in town and the worst wait times. you need to hire. i need indeed. indeed you do. indeed instant match instantly delivers quality candidates matching your job description. visit indeed.com/hire >>> with these efforts to roll back prop 22, the california measure, as you mentioned, that allowed gig workers to remain classified as contractors, not employees, he said the seiu is behind it. >> they spent more money lobbying than any other organization in our country, and have for many, many years. they only represent 2 million members, but oddly those members are in hospitality, healthcare and government services. they're not even in this industry they're taking the dues from their members and yew it to fight they battles what they're really after is putting $420, which is the minimum member union fee, for the 2 mi